Our Story

Founded in 2015, 3 Little Crowns has evolved from a small side hustle into a dedicated newborn knitwear brand. We focus on creating high-quality knitted outfits for newborns, especially for those milestone announcement photos families treasure forever.

Each piece is thoughtfully designed with softness, comfort and timeless simplicity in mind. We use quality yarns that are gentle on delicate newborn skin, creating heirloom-worthy pieces made to be treasured long after those first photos are taken.

What started with us pedalling our beach cruiser to the local post office a few times a week has grown into a family-owned brand trusted by customers around the world. While we’ve expanded over the years, our heart remains the same, creating beautiful pieces for the earliest, most meaningful days of life.

We’re incredibly grateful to our local and global community who have supported us from the beginning and continue to trust us with such special moments.

With love,
Gemma & The 3 Little Crowns Family